If you run a training consultancy, an IT services business or a content studio, your clients probably ask the same question sooner or later: “Where do we actually put all this training?” Recommending a platform and walking away earns you nothing after the first project. Reselling one lets you answer the question, stay involved and add recurring revenue alongside your services. It’s also a business line with its own responsibilities, so it’s worth understanding how it works before you sign up.
Why reselling a platform complements services
Services revenue tends to arrive in projects: a content build, a rollout, a training needs analysis. A platform your clients pay for every year behaves differently:
- It renews. While the client keeps training people, the subscription continues without a new sales cycle each time.
- It keeps you close. When a client’s courses live on a platform you provide, you’re the natural first call for new content, updates and reporting help.
- It completes your offer. “We’ll build it, host it and set it up for your team” is easier to buy than three separate suppliers.
- It grows with the client. With per-user pricing, your revenue follows the number of people they train.
The trade-off is that you take on work a referral never asked of you: pricing, billing questions, onboarding and first-line support.
What a reseller needs from the platform
Not every partner program gives you a business you control. Before you commit, check that the platform gives you the following.
Pricing control
You should be able to set your own prices, within agreed limits, and choose which plans you offer. If you can only pass on the list price in return for a referral fee, you’re an affiliate rather than a reseller.
Billing and renewals
Someone has to take payments, handle failed cards, process plan changes and renew subscriptions. Ideally clients pay you directly and manage their own card and invoices, so none of it is done by hand.
Onboarding
When a client buys, their account should be set up without you creating it manually. Evaluations you approve let prospects try before they buy.
A support model
Decide who answers what. One workable split: you handle “how do we…” questions and client setup, and the platform provider handles the platform itself. Either way, you need a way to see what your client sees.
Branding
Clients should feel they’re buying from you. That means your prices and your sales page, and ideally your logo, colours and email wording on the platform itself.
How reseller margins work
Reseller margins come down to two numbers:
- Your retail price: what your client pays you, usually per user per month or per year.
- Your wholesale floor: the lowest price you may charge. In a floor-based model like Acadenix’s, it’s also what you owe the platform for each sale.
Your gross margin is the difference, multiplied by the number of users and the billing period. From that, subtract costs that aren’t on any price list: payment processing fees, your time on onboarding and support, and tax administration.
The example below uses hypothetical figures that are not Acadenix prices or discounts. It only shows the arithmetic.
| Client (hypothetical) | Active users | Your price per user per month | Floor per user per month | Margin per user per month | Gross margin per year |
|---|---|---|---|---|---|
| Client A | 60 | $5.00 | $4.00 | $1.00 | $720 |
| Client B | 150 | $5.00 | $4.00 | $1.00 | $1,800 |
| Client C (discounted) | 150 | $4.50 | $4.00 | $0.50 | $900 |
Two lessons stand out. First, a small discount can halve your margin, because the floor doesn’t move when your price does. Second, you don’t have to price at the list price: if your offer includes setup, content or ongoing support, your price can reflect that. Treat platform margin as one part of the client relationship, not a guaranteed income.
Questions to ask before choosing a platform to resell
- Can I set my own prices, and what is my floor for each plan?
- What happens to my prices if the floor changes?
- Do clients pay me directly? Who handles failed payments, plan changes and cancellations?
- How is a new client set up after they pay?
- Can prospects evaluate the platform, and do I decide who gets an evaluation?
- Can I brand the platform, the sales page and the emails?
- Can I see inside my clients’ accounts to support them, and is that access logged?
- How do I see what I’ve sold and what I owe each month?
- What happens to my existing clients if I stop reselling?
- Where is data held, and which privacy law applies?
A readiness checklist
Before you sell your first licence, make sure you can tick these off:
- You know which kinds of clients you’ll sell to, and roughly how many users each has
- You’ve set a price and minimum order for each plan that covers your onboarding time
- You’ve decided which plans you’ll offer and which you’ll leave out
- You have your own payment account and know how tax will be handled
- Your client terms say what you support, how quickly you respond and what the provider supports
- You have a simple onboarding plan: first administrator, branding, first course, first learners
- Someone on your team knows the platform well enough to answer everyday questions
- You know where your sales page will live on your website
- You’ll review what you’ve sold and what you owe every month
How reselling works in Acadenix
In Acadenix, reselling is part of the same E-Commerce feature used to sell courses, and it needs your own Silver or Gold plan. The setup follows the needs above:
- Connect Stripe. Create a restricted key in your own Stripe account and enter it under Settings → Stripe. Acadenix creates your products, prices, Payment Links, customer portal and webhook from it, and your clients pay you directly.
- Set your prices. Sell at Acadenix’s retail prices, or set your own price per active user and minimum order for Bronze, Silver and Gold, never below your floor. You choose which plans you offer, and Stripe Tax can be switched on. If your floor rises above your price, your price is lifted and you’re told.
- Publish your sales page. You get light and dark sales pages, embeddable versions for your own website, a buy link for each plan and a JSON feed for building your own. Our own pricing page is built from one of these.
- Approve evaluations. Prospects can request an evaluation from your sales page, and you decide who gets one: 14 days of Bronze for up to 25 learners.
- Let onboarding run itself. After paying, a buyer completes product activation and accepts the EULA, and their organisation is created directly under yours with its first administrator. Buyers who haven’t activated are reminded after three days.
- Support from above. Every client sits under your organisation. You can switch into any of them to help, share your own courses with all clients or just some, and let clients manage their own people. Your logo, colours and notification emails carry down to clients unless they set their own. Clients manage their card, invoices and plan changes in the Stripe customer portal.
- Track wholesale. See what you’ve sold and what you owe, month by month, and download it as CSV.
If you stop selling, clients you’ve already sold to keep their subscriptions. Acadenix’s retail prices start from US$2 per active user per month, billed yearly.
Key takeaways
- Reselling a platform turns one-off projects into an ongoing relationship with recurring revenue, but it adds billing, onboarding and support work.
- Your margin is your price minus the wholesale floor, times users and months, less your own costs. Discounts come straight out of it.
- Choose a platform that gives you pricing control, direct payments, automatic onboarding and clear wholesale reporting.
- Work through the readiness checklist before you publish a sales page.
If reselling a SCORM LMS fits your business, see how reselling Acadenix works or talk to us about wholesale pricing. If you also sell your own courses, read how to sell online courses to businesses.
